VOSS Water of Norway was founded in 2000 and began exporting bottled artesian water in 2001. Headquartered in New York City, VOSS is now sold in 50 countries worldwide. Coveted for its taste, purity and sleek packaging, VOSS set a distinctive standard for the bottled water market by creating an ultra-premium segment which it leads today. VOSS’ image and awareness have been built through a selective distribution approach using beverage wholesalers who serve on-premise customers (restaurants and hotels) as well as retail supermarkets. Under new management which took over the company in 2010, VOSS sales have grown double digit each year and the brand’s national and international footprint continues to expand. The VOSS environment is fast-paced and entrepreneurial. The current senior management team is drawn from various well-known leading North American beverage organizations. The company takes great pride in the values that drive VOSS—Purity, Distinction and Responsibility (https://www.vosswater.com/index.php/company/brand-values/).