about us

Vita Coco is America’s favorite fresh coconut water and the brand that started the coconut water craze that has forever changed the beverage aisle. Informed consumers, health-conscious celebrities and performance-driven athletes have all become loyal fans of coconut water, swearing by the Vita Coco brand for its fresh, delicious flavor, and hydrating benefits. Award-winning Vita Coco, which counts Madonna, Demi Moore and Matthew McConaughey amongst its investors, is one of the most sought-after products in the beverage aisle.

Vita Coco was founded by longtime friends Michael Kirban and Ira Liran in New York City, in 2004. They were recently honored as Top New York City Entrepreneurs by Crain’s, the respected business magazine. Their camaraderie informs every facet of the company’s culture, encouraging strong rapport between all company divisions and employees, and a can-do team spirit that makes ‘no task too small’ for anyone at the company. Since Kirban and Liran founded the company 8 years ago, it has grown to over 100 employees nationwide, with new operations in Europe and Asia.

In the U.S., Vita Coco is sold at over 20,000 retailers including Whole Foods Market, GNC, Kroger, Publix, Ralphs, Stop & Shop/Giant, Costco, Wal-Mart and many chain and independent retailers. It is also sold in several U.S. airports and university campuses, as well as online at Amazon.com.

Vita Coco is headquartered in New York City.

Visit www.vitacoco.com and facebook.com/vitacoco for more information.

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