Made for moments of increased physical and mental stress, Red Bull Energy Drink improves your endurance, alertness, concentration and reaction speed; vitalizing body and mind. Its effectiveness is proven everyday by so many of the world's top athletes, drivers, opinion-leaders and all of us hard-working people with active lifestyles.

The On-Premise Marketing Manager is a national role that will focus on the development and implementation of driving the image of the brand and  increasing Red Bull share of mind in the On Premise.  The On-Premise Marketing Manager will be a strong collaborator, interfacing with all key stakeholders to maximize the impact and leverage of major On Premise image buidling initiatives. Responsibilities include collecting & sharing best practices, collaboration with the Culture Marketing department, creation of image building events in the On Premise, interfacing with trade marketing, creating brand presentations,  management of agencies, production companies, management of accounts, artists and respected opinion leaders connected to projects and overall driving the development of marketing Red Bull in the On Premise . 

MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES

1.     Identification and advancement of On-Premise marketing activities for national use (strategies, concepts and tools)

a.     Strategy

                                  i.    Drives direction  & alignment through RBNA

                                 ii.    Works closely with global team to interpret global strategy

                                iii.     Is ahead of time with current on-premise trends & develops strategies to incorporate Red Bull

                                 iv.    Works closely with Head of On Premise & Directors Of On Premise Sales to drive marketing strategies & leveraging of marketing assets in Key On-Premise Accounts across the US

                                  v.    Supports the field with annual business plan process 

                                 vi.    Develops a calendar of key on-premise periods during the year & helps to create regional/national on-premise programming

b.     Concepts

                                  i.    Drive innovation, authenticity and relevance by addition of creative concepts to the on-premise

                                 ii.    Manages agencies, relationships & communicates all direction to the field on regional or national concepts

                                iii.    Interfaces with Culture Marketing to closely align On-Premise goals with Culture Marketing & drives Culture marketing initiatives into the On-Premise

                                 iv.    Works closely with Communications team to determine communications approach to the On-Premise

c.     Tools

                                  i.    Interfaces with Trade Marketing & Operations to ensure the field is equipped with the right tools

                                 ii.    Seeks out agencies in development of new tools that will drive consumption, strengthen on-premise relationships & aligns them with global

                                iii.    Ensures Tools are placed in the right outlets

                                 iv.    Measures success of on-premise tools & drives ROI

                                  v.    Approves & helps to create all Tailor Made account POS 

2.     Develops and shares Best Practices

a.     Actively collects & shares results of Red Bull On-Premise programs / initiatives   

b.     Works closely with Director of On-Premise Sales to benchmark High 5 KPIs  across RBNA

c.     Aligns and communicates the most effective programs to the Field & to Global

d.     Publish monthly RBNA best practices documents  to send  to  the field and Distributor Partners (DPs)

3.     Develops and gives training on Red Bull in the On-Premise

a.     Develops training manuals to assist in training the Field & DPs

b.     Creates tools for the field to use to help train bar tenders, managers etc... on Red bull

c.     On-Boards any employee that is identified by Head of On-Premise

4.     Works closely with the Red Bull International teams

a.     Participates in meetings and trainings to share learnings and align strategies

b.     Re-applies successful models in US from key learnings

5.     Travels throughout US to review & learn about the On-Premise status

a.     Attends meetings to listen to market issues and needs

b.     Participates at Regional and National Sales Meetings by communicating  strategies and delivering  tools and training

c.     Conducts On-Premise audits with key business personnel

d.     Partakes in key Trade Shows and Conferences

KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE)

1.     Build On-Premise specific marketing strategies, concepts & tools 

2.     Introducing and living the Red Bull On-Premise culture: “creating affinity” 

3.     Communicate best practices of on-premise initiatives to Field and Distributor Network

4.     Delivery of memorable Red Bull experiences that drive word of mouth and brand passion throughout the On Premise

5.     Increase per capital consumption in A accounts 

6.     Lead inter-department development with Culture Marketing & other Marketing pillars when appropriate

7.     Projects are executed in a timely manner and within budget, with a careful attention to the detail

8.      Seamless communication flow across all key project stakeholders

9.     Coach Musketeers / ROPMs on maximizing key initiatives/properties to add value to Top Perfect Outlets and be aware of ROI

10.     Innovative solutions are developed for future implementation across Red Bull

KNOWLEDGE, SKILLS AND EXPERIENCE

1.  Minimum 5 years of Marketing & or Sales experience

2.  Passion for the On-Premise

3.  University – Bachelor’s Degree preferred                

4.  Travels 25%                   

5.  Exceptional communication skills, including presenting and training abilities

6.  Strong planning and project management competencies

7.  In-depth knowledge of the on-premise & culture marketing

8.  Ability to cultivate team environment

9.  Creative mind 

10.  Must be proficient in Microsoft Excel and PowerPoint

ADDITIONAL INFO.

We offer an exceptional Benefits program, including Medical, Dental, Vision, Long and Short-Term Disability. If that’s not enough, we have an excellent (matching) 401k, company car, tuition assistance, and paid time off programs. We pay all premiums for the employee and their dependents. (You read that correctly.)