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Trade Activation Manager: Anheuser-Busch

Posted by Premium Retail Services on 27 Apr 2017   Share

Job basics

  • Brand Name:Anheuser-Busch
  • Location: Odessa, Texas 79761
  • Country: US
  • Industry Types: Other
  • Categories: Sales
  • Beverages: Beer
  • Employment Type: Full-Time
  • Reports to: Field Territory Manager
  • # of Direct Reports: 0
  • Benefits: Health Insurance, Retirement Plan, Vehicle Allowance
Job Description


Trade Activation Manager- Anheuser- Busch






  • Increases sales of client products.
  • Builds and maintains long-term trusting relationships with store associates, location/region management, and client management.
  • Maintains consistency and highly visible presence in designated retail stores within assigned territory.
  • Creates and maintains consistent store visit schedule and inputs into assigned system as assigned.
  • Ensures product look and display is consistent with protocol, plan-o-gram compliance, overall appearance and above presentation standards of competitive products.
  • Ensures product is properly priced and POP is compliant.
  • Attends required training sessions. Participates in all client-sponsored training events. Maintains any formal certifications on product/system knowledge as assigned.
  • Provides routine market intelligence (feedback) on current market conditions and/or opportunities that may affect sales or category share of product. Collects and reports information on competitive product and service offerings to management.
  • Routinely participates in wholesaler/distributor meetings.
  • Communicates via assigned methods (verbal, written, formal presentation) to management all assigned reports on position activities by assigned due dates.
  • Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing markets.
  • Assists in identifying growth opportunities for client sales and marketing initiatives.
  • Proactively learns to effectively understand and appropriately communicate competitive products, market trends, and pertinent technologies.
  • Participates in analysis of market strengths, weaknesses, opportunities and threats as assigned in collaboration with management.
  • Educated on unique market channels. Effectively positions presence in each market and chain/store to drive in-store sales of client products.
  • Assists wholesaler representative with the selling-in of trade solutions, sampling activations, and POC placement.
  • Forges synergy by maintaining effective business relationships at all levels with a team-based culture of inclusion.
  • Uses rigid ethical considerations to guide decisions and act in accordance with Company values.
  • Exhibits exceptional skills in customer service, time management, self-confidence, flexibility, analysis, accountability, practicality, presentation, and communication in assigned market.



Job Requirements


·         Bachelor’s degree preferred with an emphasis in business or marketing desired

·         Minimum 1 year beverage industry, retail, retail operations, retail distribution,merchandising,           sales, marketing and service organizations required.

·         Excellent communication skills required. 

·         Previous account management experience desirable.

·         Experience in engaging store management in sales and/or promotional events required. 

·         Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) proficiency.

·         Ability to us proprietary systems that track sales, expenses, etc.

·         Significant understanding of remote business tools such as smart phones, tablets, and/or                 laptop use, including trouble-shooting issues with connectivity. 

·         Access to reliable transportation for travel within assigned territory of up to 60 locations.

·         Must have the flexibility to work all sales promotion dates/times/locations as assigned by                 client, wholesaler, or distributor. 


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