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Snow Leopard Vodka Brand Activator

Posted by Next Level Marketing on 10 Jun 2017   Share

Job basics

  • Brand Name:Snow Leopard Vodka
  • Location: Saint Louis, Missouri 63115
  • Country: US
  • Industry Types: Other
  • Categories: Marketing
  • Beverages: Alcoholic Beverages
  • Employment Type: Full-Time
  • Reports to: Area Manager, Edrington
  • # of Direct Reports: 0
  • Base Pay: $40-$50K
  • Bonus: 10%
  • Benefits: Health Insurance, Retirement Plan
Job Description


Position Title:

Brand Activator

Job Family:

Commercial Marketing

Position Type:


Work Location:

St. Louis, MO

Reports To:      

Area Manager


Our business is underpinned by a long-established reputation for involving the workforce in social enterprises and we’re proud to continue as a privately owned business. We continue to spread our global reach, with over 60% of our employees now being based outside of Scotland.


The success of our brands requires the support of everyone in Edrington, from distillation and coopering, to the brand and commercial management teams, to our distribution teams and our partnerships with other organisations. It is important to us that we bring in exceptional talent and give them the tools and support required to be the best they can be every day. We provide a comprehensive training and development programme for all employees, regardless of their role.


Position Summary


Snow Leopard Vodka Brand Activation Manager (BAM) is a dedicated, passionate, brand champion, with an entrepreneurial drive to take a super-premium brand to new heights. The BAM is a multi-faceted position encompassing marketing, sales, consumer research, and event management. This position will have great autonomy and ownership. 



Job Responsibilities


The Brand Activator will be responsible for but not limited to the following:

  • On Premise & Off Premise acct relationship building and brand presence
    • Develop and nurture a target account list by brand
    • Secure high-quality back-bar distribution in target accounts
    • Develop impactful feature and drink menu plan to drive brand pull
    • Train and educate account staff and consumers on Snow Leopard vodka.
    • Work with local distributor on & off premise teams
  • On Premise local acct building and brand presence
  • Off Premise Independent acct building and brand presence
  • Partner with select brands, charities, and influencers in the area to recruit discerning consumers
  • Effectively manage assigned budgets, then track and measure program results
  • Work in tandem with  Brand Founder to plan & facilitate consumer events, trade events and brand building promotions
    • Identify and participate in impactful local events based on brand standards and goals
    • Focused Brand Activator led events and consumer sampling  activity within market
    • Identify brand specific opportunities in the market where there is a good consumer/demographic fit
  • Inform area manager of opportunities and competitive activity in the market
  • Quantify results and be able to communicate opportunities to build brand equity
  • Create & update trade and consumer following for social networking platforms
  • Perform brand education in the field and at distributor general sales meetings
  • Effectively use and manage POS materials in the market
  • Time management, follow through, and meeting deadlines
  • T&E Budget Management: responsible to monitor and manage.  This budget will cover all job related expenses such as: Internet, Phone, Parking, Tolls, Tips, POS storage unit, Account entertainment, opportunistic events. 


Job Requirements

Knowledge, Skills & Core Competencies Required

•  Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional

•  Ability to work independently, manage a personal schedule, think creatively, ideate new activations, and execute untraditional marketing campaigns

•  Previous adult beverage experience is preferred but not required. Work experience in any combination of: conducting training seminars, sales  or event management and/or On premise experience

•  Passion for super premium brands and cocktails. Account management, budget control, event planning and activation knowledge

• Outstanding presentation skills i.e. able to entertain and inform

• Strong attention to detail and organization 

• Ability to work as both part of a team and independently while remaining focused on a dynamic working environment

• Ability to communicate effectively both internally and externally, at all levels of the organization

• Must be able to leverage the strengths of both the Commercial and Marketing teams, working closely with Divisional Marketing/Finance, and the Brand Teams to build brand equity in Snow Leopard Vodka

•  Must be at least 21 years of age

•  Valid driver’s license

•  Eligible to work in the US


about Next Level Marketing

Next Level is a Westport, CT based marketing and promotion agency focused on building premium beverage brands.

We have a team of 70 full-time beverage professionals supported by over 100 part-time staff operating nationally in 25 key markets.

Our mission is to help a diverse portfolio of both small and large clients successfully achieve their brand building objectives.

We specialize in the selection, training and management of ambassador teams that execute brand building and volume driving activities for our client brands. Next Level provides a full array of services that includes:

  • On And Off-Premise Sampling
  • Custom Consumer Research
  • National Accounts Consulting
  • Training And Education
  • New Product Launches
  • Newsletters
  • Secret Shopper Programs
  • POS Development And Production
  • Drink Strategy And Development
  • Sales Presentations
  • Competitive Surveys And Analysis
  • Multicultural Marketing Programs
  • Tracking & Measurement Systems