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Sales Representative – Washington, D.C.

Posted by Starr Hill Brewery on 15 Sep 2017   Share

Job basics

  • Location: Washington, District Of Columbia 20012
  • Country: US
  • Industry Types: Supplier
  • Categories: Sales
  • Beverages: Beer
  • Employment Type: Full-Time
  • Reports to: Maryland-DC Market Manager
  • # of Direct Reports: TBD
  • Bonus: 20% of Salary
  • Benefits: Health Insurance, Retirement Plan, Vehicle Allowance
Job Description

Primary Job Responsibilities

  • Grow Sales and Distribution within Assigned Territory
  • Adhere to an Aggressive Call Frequency on Key Existing and New Retailers in Assigned Markets
  • Manage Call Frequency Based on Established Target Accounts in Each Market
  • Build Relationships with Wholesaler Sales Reps and Managers to Achieve and Align Sales and Distribution Goals
  • Train, Motivate, and Influence Wholesaler Sales Teams on Starr Hill Brands
  • Maintain an Aggressive Ride with Schedule with Wholesaler Sales Reps
  • Attend Distributor Sales Meetings
  • Use Internal Data Systems and Strong Analytical Skills to Maintain Existing Distribution while Always Looking to Expand Distribution with New Customers
  • Communicate All Sales Leads in a Timely Manner to Wholesaler Management Using Existing Account Call Recap Structure
  • Track Wholesaler Execution vs. Retail Sales Commitments
  • Coordinate and Execute Weekly Events and Tastings to Develop Brand Awareness and Engage Customers
  • Understand the Key Components of the Annual Business Plan (ABP) and then Hold Wholesaler and other Team Members Accountable for Results vs. ABP
  • Assist in Conducting Quarterly Wholesaler Business Reviews Analyzing Distribution and Sales Execution vs. Quarterly Goals
  • Ensure Wholesaler Execution Against all Chain Programs
  • Monitor Competitive Pricing and Communicate Pricing Opportunities to Sales Management
  • Identify Local Sponsorship and Special Event Opportunities
  • Represent Starr Hill at all Significant Craft Beer Events in Designated Territory
  • Help Manage the Brand Ambassador Program to Ensure that Samplings are Maximized to Line up with Starr Hill’s Key Priorities
  • Assist Management in the Monitoring of Wholesaler Inventory Levels
  • Complete All Required Reports with Timeliness and Accuracy
  • Comply with All Company Policies and Procedures, Ensuring that all Activities are Conducted within Local, State and Federal Laws


Job Requirements


  • 2-3+ years of sales experience in Beverage Industry (preferred)
  • Must Live within Assigned Territory
  • Understanding of 3-Tier System (preferred)
  • Technical Beer Knowledge Preferred (i.e. Cicerone Certified)
  • Existing Craft Beer Retail Relationships (preferred)
  • Strong Connection to the Local Market (preferred)
  • Energetic and Motivated with Existing Sales Skills
  • Competitive with a Passion for Craft Beer
  • Ability to Form Relationships
  • Strong Communication Skills
  • Ability to Multi Task while Still Meeting all Deadlines
  • Creative Thinker with the Ability to Develop and Execute Innovative Strategies to Increase Sales
  • Motivated to Exceed Customer Expectations
  • Excellent Verbal and Written Communicator
  • Deadline Focused with Attention for Detail
  • Independent Worker with Flexible Work Schedule
  • Strong Analytical Skills with the Ability to Turn Data into Action
  • Computer Proficiency in Microsoft Office (Excel, Word, and Power Point)
  • Experience with Major Social Media Platforms (Facebook, Twitter & Instagram)
  • Bachelor’s Degree Desired
  • Ability to Travel as Required


Compensation & Benefits


  • Salary +20% Bonus Potential
  • Health Insurance
  • Retirement Plan
  • Travel & Entertainment Budget


about Starr Hill Brewery

Starr Hill Brewery is a privately owned, regional craft brewery founded in 1999 in Charlottesville, Virginia.  Among the most award-winning craft breweries on the East Coast, Starr Hill has won 21 Great American Beer Festival, The World Beer Cup and the US Open Beer Championships due to their unwavering focus on using the highest quality ingredients in order to produce the finest craft beers.  Starr Hill has always maintained a strong affiliation with live music events including the Bonnarroo Music Festival, All Good Music Festival, Lockin’ Festival, Floyd Fest and various other live music events.  Starr Hill brands are currently distributed throughout the Mid-Atlantic and Southeastern regions and the company is planning to expand into other markets over the next couple of years.