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Regional Sales Manager - Great Lakes

Posted by Essentia Water on 10 Aug 2017   Share

Job basics

  • Brand Name:Essentia Water
  • Location: Detroit, Michigan 48221
  • Country: US
  • Industry Types: Manufacturer
  • Categories: Sales
  • Beverages: H2O
  • Employment Type: Full-Time
  • Reports to: Division Sales Director
  • # of Direct Reports: 3
  • Benefits: Health Insurance, Vehicle Allowance
Job Description

POSITION TITLE:  Region Sales Manager - Great Lakes

TERRITORY : MI,OH, Western PA, WV, Northern KY, Southern IN 


The Region Sales Manager (RSM) is the leader of the sales effort in the assigned geography.  He/she is responsible for managing a team of Area Sales Managers (ASMs) within their region.  The RSM creates and drives the execution of a go to market strategy that includes both Direct Store Delivery and direct routes to market.  This position offers a chance to drive the growth and success of Essentia, and is the starting point for a leadership career within our rapidly growing sales organization.


The RSM is responsible for developing, managing and executing an aggressive annual sales plan for their region.  They lead a team to grow sales and market share by identifying and creating new business, and increasing the customer base within the region.  This is accomplished by:

Recruiting, coaching and developing a team of Area Sales Managers (ASMs) 
Working with ASMs to create bottom-up plans with quarterly and annual objectives, ensuring deep penetration of all channels in their market territory 
Partnering with ASMs to execute short and long-term sales objectives and strategies 
Effectively managing Distributors by scheduling and conducting team meetings to inform and educate sales representatives of brand standards to optimize sales performance 
Working with Distributors to call on Key Retail Accounts, ensuring volume, distribution, programming, and staff brand awareness is maximized 
Developing and maintaining the Essentia Scorecard Process with all assigned Distributors 
Collaborating with National Account Managers to maximize execution at key accounts in the region 
Collaborating with Essentia Field Marketing staff to create effective local market sales and awareness driving tactics 
Interacting with Broker Sales Reps in appropriate channels to maximize sales performance 
Maintaining and submitting sales, inventory, and distribution reports 
Reporting and effectively managing all sales expenses and budgets for the region

Job Requirements


At least 8 years’ relevant sales experience, including at least 2 years in a sales management role. 
A College degree is strongly preferred. 
Successful track record of delivering exceptional sales results 
Experience managing Direct Store Delivery (DSD) Distributors is required. 
Key Account sales experience is a plus. 
Strong proficiency working with Microsoft Office products, including Excel and PowerPoint. 
Strong command of business mathematics with strong analytical skills 
Excellent written and verbal communication skills. 
Demonstrated ability to think strategically, and drive team execution against goals 
Productive working in a collaborative, team environment with minimal oversight 
Ability to travel overnight and work alternative days/hours as needed, and with proper notification

about Essentia Water

We believe proper hydration increases human potential. And Essentia Water delivers peak rehydration performance to people who love getting more out of life. Essentia exists to help people go farther for longer through better hydration. We are dedicated to making bottled water from any source that helps people everywhere hydrate better. We’re improving people’s lives through better hydration.*