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Off Premise Key Account Manager

Posted by The Hive US on 20 Mar 2017   Share

Job basics

  • Brand Name:Brown-Forman
  • Location: Chicago, Illinois 60654
  • Country: US
  • Industry Types: Promotional Agency
  • Categories: Marketing
  • Beverages: Spirits
  • Employment Type: Full-Time
  • Reports to: Regional Director and Brown-Forman Managers
  • # of Direct Reports: 1-15
  • Base Pay: $42,000 to $46,000 base salary
  • Bonus: 15%
  • Benefits: Health Insurance, Vehicle Allowance
 
Job Description

The role of the Hive Off-Premise Key Account and Activation Manager is a hands-on position managing the activity of both the National and Local marketing programs for a high-profile spirits beverage company, Brown-Forman. The position includes Off-Premise account management, conducting retailer and consumer brand education, assisting the local team with event set up and execution, creating POS kits for the market, assisting with crew drives, and increasing portfolio sales. The position also includes strategic event planning and execution in off premise accounts, managing of key accounts, and being a brand builder in the market. This exciting role includes interaction with the local distributor to facilitate target account programs and provide excellent communication to all parties to ensure effective account management and successful consumer engagement.

Job Requirements

General Info:

·        Accept and embrace Hive and Brown-Forman corporate philosophies.

·        Effectively communicates to appropriate parties and managers.

·        Clearly exhibit ideas and thoughts both orally and in written form.

·        Use appropriate communication methods.

·        Assists and support co-workers, work cooperatively in groups and actively resolve conflicts through tact, consideration and a spirit of teamwork and leadership.

·        Meet all commitments and deadlines and responds promptly to Brown-Forman needs.

·        Set expectations and monitor delegated activities and provide recognition for results.

·        Exhibit sound judgment and be able to support and explain reasoning behind decisions.

·        Understand and communicate the essence of Brown-Forman brands through the execution of all programs within the respective market

Market Management:

·        As a team member, work with Brown-Forman, key local distributor representatives and key account contacts in the management and execution of promotional brand objectives.

·        Understand the full history and all brand related facts for all promotable brands.  Be the Expert!

·        Work closely with the local Brown-Forman managers to ensure all expectations are aligned, programs executed and resources used effectively and fully leveraged.

·        Knowledge of market’s target account universe.

·        Understanding entertainment trends among target demographics.

·        Continual research and reporting of competitive mix / information and events.

·        Effective and efficient targeted event scheduling.

·        Qualitative and quantitative event performance measures and analysis.

·        Set measurable market objectives and goals.

Job Details include but are not limited to:

·        Off-Premise Account management of a minimum of 35-50 key accounts with sales goals for performance

·        Off-Premise program management within a diverse account universe including but not limited to the General, African American, Multicultural/Hispanic and LGBT Market(s).

·        Comprehensive brand portfolio knowledge

·        Execution of Off Premise promotions and samplings

·        With Comprehensive brand portfolio knowledge , execute brand trainings

·        Schedule events with target accounts and dist. Reps.

·        Communicate event calendar to local parties

·        Responsible for coordinating merchandising and POS

·        Plan and Execute Brand events in accordance to guidelines

·        Recap programs / events  to all parties within a timely manner

·        Successful planning, ideation and execution of special events

·        Thorough event analysis in a timely manner

·        Work closely with distributor parties to communicate brand expectations

·        Communication of competitive activities

 

Account Sales: Off-Premise

·        Manage client’s programs and brands in the Off-Premise Key Accounts..

·        Understanding and achieving the target consumer and annual promotional programs in key accounts.

·        Conduct retailer and consumer brand education

·        Understand the importance of merchandising and seek opportunities for brand presence in the market and target key accounts.

·        Identify and reset shelf sets to the Brown-Forman shelf schematics 

·        Obtain feature price on key brands in key accounts. 

·        Obtain new display opportunities in key accounts 

·        Develop opportunities for account loyalty programs.

·        Consistently communicate and provide monthly recaps of account visits / activity.

·        Manage administrative responsibilities including monthly reporting showcasing local market activity.

·        Build long-term brand presence while building long-term account relationships.

·        Participate in all crew drives with local Brown-Forman and distributor teams.

·        Create all necessary POS kits for all special programs as requested by the local Brown-Forman team.

Financial Management

·        Manage resources strictly by understanding each program budget and executing within guidelines.

·        Understand sponsorship opportunities and communicate values as well as return on investment to client.

·        Manage POS inventory and market assets.

·        Maintain and track personal expense reporting and trackers for market activities.

Job Requirements

·        College Degree preferred.

·        Must have a clean driving record.

·        2-3 years industry experience and a passion for the spirits industry; extensive category knowledge a definite plus.

·        Fluent in English

·        Excellent communication and presentation skills; excellent training and media handling skills.

·        Can work with Off-Premise leader accounts.

·        Organized, ambitious, self-starter, outgoing, charismatic personality, independent but also a team player.

·        In-depth understanding of target consumer and On-Premise accounts.

·        Adept at selling and interacting with diverse groups of people.

·        Ability to work non-traditional work hours is required (holidays, nights and weekends).

·        Extensive drive time within the respective market will be required; therefore, reliable transportation is a must.

 

Additional Information

·        Bonus opportunity distributed every four months if goals are met

·        $300 per month car allowance

·        Monthly communication budget for cell phone and internet

·        Monthly T&E/Travel budget

·        Health Insurance available

 

We are an equal opportunity employer and encourage applicants from a diverse range of backgrounds.

 

The Hive US

The Hive is an independent full-service creative advertising and strategic marketing agency based in Toronto, Canada. Our clients include Coca-Cola, Cadbury, Rogers, Reebok, Molson Coors International, SABMiller, Ontario Lottery and Gaming and Brown-Forman. We believe in inventing what’s right: right for the client, the consumer, the time and whenever possible, right for the world.

Recognizing the emergence of a new communication model based on brand conversations, we’ve focused primarily on developing the relationships between our clients’ brands and consumers’ core human values; values that transcend geography, demographics and culture.

 

about The Hive US

The Hive is an independent full-service creative advertising and strategic marketing agency based in Toronto, Canada. Our clients include Coca-Cola, Cadbury, Rogers, Reebok, Molson Coors International, SABMiller, Ontario Lottery and Gaming and Brown Forman. We believe in inventing what’s right: right for the client, the consumer, the time and whenever possible, right for the world. 

Recognizing the emergence of a new communication model based on brand conversations, we’ve focused primarily on developing the relationships between our clients’ brands and consumers’ core human values; values that transcend geography, demographics and culture.