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On Premise Activation Specialist - Hoboken/Jersey City, NJ

Posted by Inspira Marketing Group on 27 Feb 2017   Share

Job basics

  • Location: Hoboken, New Jersey 07030
  • Country: US
  • Industry Types: Promotional Agency
  • Categories: Sales
  • Beverages: Spirits
  • Employment Type: Full-Time
  • Reports to: Field Manager
  • # of Direct Reports: 0
  • Benefits: Health Insurance, Retirement Plan, Vehicle Allowance
 
Job Description

Inspira isn't your typical experiential agency.


Our focus is on one thing: people.
Real people, and the values that they hold to be true.


We're here to help our clients build genuine relationships with their audience — the kinds of relationships that create powerful, active communities around their brand.


Our insights-driven, collaborative approach to the work we do establishes better foundations to build campaigns and events on, by making sure at every step of the way that we're working towards one ultimate goal: making people care. We deliver award-winning campaigns for clients such as Microsoft, Diageo and Life Is Good, while devoting a portion of our profits to find a cure for pediatric cancer.


Are you passionate about spirits? Do you want an opportunity to represent some of the top brands in the industry? Do you love meeting new people, sharing your knowledge and influencing people to be better-informed?


If so, join our team!


This nationwide group of professionals is influencing the choices that consumers make in adult beverages. They are winning the hearts and minds of the on-premise opinion leaders and industry, impacting sales of Diageo’s marquee products. They are doing this by:


  • Developing and executing on-premise specific programs in approximately 40 strategically-important image accounts by establishing relationships with key influencers and customers.
  • Leveraging brand assets and merchandise across the on-premise channel to promote Diageo’s brand through menu features, nightly specials, POS and branded merchandise to ensure premier exposure.
  • Establishing brand presence at key social occasions that impact the On-Premise / Nightlife
  • Winning the hearts and minds of On-Premise opinion leaders and the On-Premise industry, utilizing sales persuasion skills.
  • Creating a public profile and presence through various social channels including Facebook, Twitter and Instagram.
  • Scheduling feature activations to deliver results and improve brand sales.
  • Providing staff training and education to bartenders, wait-staff and other decision makers on brand history, production and taste profile.
  • Attending in-depth brand training and activation training.
  • Working very closely with Diageo sales and distribution partners to provide a consistent and cohesive message.
Job Requirements
What we are we looking for in you:
  • Previous industry experience – bartender, mixologist, field sales, etc.
  • Knowledge of spirits / beer / wine  
  • Motivated self-starter, outgoing, gregarious, articulate and charismatic
  • In-depth understanding of target consumer
  • Adept in sales and interacting with diverse groups of people
  • Strong written, verbal and public speaking skills
  • In-depth understanding of on-premise account universe in activation neighborhood
  • Experience in reporting and expense management through online web portals

We will provide you with best in-class training, mentoring and support to ensure your success. You bring your knowledge, passion, drive and desire to win — we’ll make sure you have the rest!
This full-time role offers a competitive salary plus a bonus, as well as a comprehensive benefits package including company-paid medical, dental, vision, 401k, PTO and expense reimbursement.

Inspira Marketing is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

about Inspira Marketing Group

We are a consumer engagement agency that expertly activates Brands at the exact moment of need, desire, and passion.

We don’t just act, we activate – delivering carefully researched, quality crafted experiential campaigns that are custom fit to the essence of the brand promise and, most importantly its target audience, at just the right time and place.

Inspira is evolving the successful approach to experiential marketing by: 

  • Going Beyond the Demographics 
    • We develop a richer and more robust understanding of our targeted consumer by moving beyond typical demographics to deep-dive, get-your-feet-on-the-ground-and-your-hands-dirty ethnographics that position us within the target audience so that we can effectively and efficiently usher the brand into perfect position. 
  • Turning Insights into Action 
    • We create meaningful and memorable engagements by drawing on these ethnographies, as well as a database of the outcomes of tens-of-thousands of consumer interactions and carefully curated exit interviews, and through real-time strategic assessments and informed tactical adjustments. 
  • Offering a Real Return on Investment Brand activation is more than measuring foot traffic and samples distributed. We look at an aggregation of Reach, Impact, and ROI through a proprietary process the produces real numbers and a real advantage. Inspira is leading the way by committing to an investment in measuring real returns so our clients can enjoy the maximum return on investment.