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Brockmans Gin Market Manager CT/RI

Posted by Next Level Marketing on 9 Apr 2017   Share

Job basics

  • Brand Name:Brockmans Gin
  • Location: Westport, Connecticut 06880
  • Country: US
  • Industry Types: Other
  • Categories: Sales
  • Beverages: Alcoholic Beverages
  • Employment Type: Full-Time
  • Reports to: Next Level Program Director
  • # of Direct Reports: 0
  • Base Pay: Neg
  • Benefits: Health Insurance
Job Description

POSITION:                  Brockmans Gin Market Manager    


LOCATIONS:              Connecticut / Rhode Island    


REPORTS TO:             Next Level Program Director  




Brockmans is an ultra-premium, new styled gin launched in England in 2008 and expanded to Spain following favorable consumer and trade feedback.  Brockmans is hand crafted in traditional copper pot stills using a completely new recipe of exquisite botanicals to deliver an intensely smooth new taste experience.  Brockmans launched in the U.S. in 2014 and is currently growing at over 50% in 7 Northeastern states,       



Next Level is one of the beverage industry’s leading brand activation agencies. We operate nationally to build premium brands with our team of experienced and passionate beverage professionals specializing in Brand Ambassador Programs, Consumer Sampling Programs, Special Events and Consulting Services. 



The Market Manager position is a Sales Management role responsible for delivering Brockmans volume and accounts sold goals in assigned markets.  The position requires the ability to sell independently and with the distributor sales reps in the market.  The Market Manager is responsible for the following:

  1. Build relationships with 150+ assigned on/off-premise accounts 
  2. Sell-in product distribution in the assigned account list
  3. Sell-in sampling promotions to assigned accounts and leverage them into orders
  4. Train and educate the staff in each assigned account
  5. Merchandise assigned accounts with POS and displays
  6. Secure drink features on account drink menus 
  7. Take advantage of local PR opportunities in liaison with the PR agency
  8. Track, measure and report on weekly and monthly results
  9. Engage customers and influencers through FB, Twitter and similar media
  10. Provide engaging news and information to the PR agency for amplification



The Brockmans Market Manager reports directly to a Next Level Program Director with strong dotted line reporting to the Brockmans brand owners and national sales broker. 



This position works with minimal day to day supervision and a high degree of accountability for results delivery.  Self-discipline, organization and independent judgment are required. 



1.     Call on key on and off-premise accounts within the assigned territory to sell in initial distribution and develop strong working relationships that generate reorders


2.     Serve as the primary contact for the distributor sales teams to ensure they are informed of local and national objectives and programs


3.     Ride with distributor reps at least on a weekly basis to train and motivate them


4.     Actively participate in brand promotions, tastings and events, which often occur in the evenings or on weekends, at least once per week


5.     Report on depletions and accounts sold at both mid-month and end of month while providing daily reporting on account calls and weekly reporting on budgets


6.     Provide monthly market and competitive brand reports to supervisor to include key success stories, competitive activities, market trends, distributor feedback and key lessons learned


7.     Participate in distributor business reviews with the distributor management teams


8.     Maintain calendar of market activities and promotions to ensure effective utilization of brand building activities executed by sampler promotional teams


9.    Track, measure and report on results and budgets on a weekly basis


10. Complete special projects, as needed, such as pricing, distribution or menu surveys 

Job Requirements


·      Prior beverage alcohol sales experience is a must have for this position


·      Strong knowledge local market knowledge


·      Existing relationships with key accounts


·      Ability to work independently and to plan their own time and activities


·      Comfort working on a high-performance, fast paced entrepreneurial team   


·      Detailed oriented, highly organized with ability to prioritize and manage multiple tasks


·      Willingness to work full-time, non-traditional hours


·      Desire to completely immerse in a product category to become a brand expert


·      Customer driven and consumer focused


·       Be comfortable with cold calling on accounts to sell in distribution and programming 


·      Past experience working with a major distributor in the market


·      Strong interpersonal skills to influence and partner with customers and co-workers


·      Excellent written and verbal presentation skills


·      Ability to understand, manage and responsibly track assigned budgets


·      Demonstrated computer proficiency with Excel, PowerPoint, Word, Outlook and web-based reporting tools


·      Experience utilizing social media tools such as Facebook and Twitter 


·      Ability to conduct oneself in an ethical and professional manner at all times


·      Clean driving record and good credit history


·       Must be able to provide own transportation to and from accounts and events

·      College degree 

about Next Level Marketing

Next Level is a Westport, CT based marketing and promotion agency focused on building premium beverage brands.

We have a team of 70 full-time beverage professionals supported by over 100 part-time staff operating nationally in 25 key markets.

Our mission is to help a diverse portfolio of both small and large clients successfully achieve their brand building objectives.

We specialize in the selection, training and management of ambassador teams that execute brand building and volume driving activities for our client brands. Next Level provides a full array of services that includes:

  • On And Off-Premise Sampling
  • Custom Consumer Research
  • National Accounts Consulting
  • Training And Education
  • New Product Launches
  • Newsletters
  • Secret Shopper Programs
  • POS Development And Production
  • Drink Strategy And Development
  • Sales Presentations
  • Competitive Surveys And Analysis
  • Multicultural Marketing Programs
  • Tracking & Measurement Systems