Voss USA, Inc. is a 10 -year-old artesian bottled water company based in New York City. Voss water, bottled and imported from Norway, is coveted for its purity, distinction and sleek packaging design and has set a new standard for the bottled water market. Voss image and awareness have been built through a selective distribution approach using Wine and Spirit wholesalers, which has yielded a luxury brand status that is profitable for all three tiers of its distribution system. Sales have grown and the brand’s national and international footprint continues to expand. The brand momentum and retail expansion plans have necessitated the addition of a focused on-premise role that can continue to grow the brand in a vital core Division in North America (Western USA). The environment is fast-paced and entrepreneurial, and the current senior management team is drawn from various high quality, North American luxury beverage organizations.