Vita Coco is the best-selling coconut water in the U.S., and one of the fastest-growing lifestyle beverages in the nation.  Vita Coco—all-natural, 100% pure coconut water—has for many consumers become the best alternative to sports drinks and enhanced bottled waters.  One reason: an 11.2-ounce/330-ml serving size of Vita Coco contains almost 700 mg of potassium, approximately 15 times more potassium than the average sports drink in a similar serving size.

Since launching in New York in 2004, Vita Coco has become increasing popular with trendsetters, pro-athletes and celebrities, all of whom appreciate Vita Coco’s unique hydration benefits and delicious taste.  Vita Coco offers the greatest range of sizes and flavors amongst all coconut waters presently sold on the market.

Vita Coco was founded by longtime friends Michael Kirban and Ira Liran in 2004 and is based in New York City.  The Vita Coco brand is a leader in the natural-functional beverage category and is the #1 selling coconut water in the U.S. (source: Merrill Lynch/Bank of America) with 60% market share.  Vita Coco is sold at over 13,000 retailers nationwide, including Whole Foods, Safeway, Giant Eagle, Ralph’s, Shaw’s, Stop&Shop, HEB and Hannaford Supermarkets.  Visit: www.vitacoco.com