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A Beverage Brand Ambassador is responsible for building and sustaining business relationships with key accounts in a given geographic area for one or multiple brands.
The position is important among beverage jobs and requires a candidate who can organize consumer samplings and related events. The job can also require organizing and executing large-scale and celebrity events for the given beverage industry brand, including concerts, after parties, movie premieres and other high-profile marketing activities.
Another objective of Brand Ambassador jobs is to survey competitive activity, inform senior managers and act upon information when necessary.
Beverage Brand Ambassador’s also must monitor brand movement, pricing and distribution penetration.
Job success for a brand ambassador includes working with beverage industry account staff, training them to convey brand attributes and key selling points.
Other responsibilities are installing marketing displays and ensuring that brand advertising materials are placed strategically in an account territory.
In addition, people who take Brand Ambassador jobs will need to prepare custom marketing programs dependent on the consumer demographics in their account territory. They will need to develop and promote specialty cocktails for customers in accounts.
Among beverage jobs, this one requires that the right candidate:
- Be at least 21 years old
- Be responsible, high energy, outgoing and reliable
- Have a valid driver’s license
- Have experience selling and managing retail accounts, at a location or off premise
- Have experience working with and selling alongside distributor sales teams
- Have the ability to lift up to 30 pounds
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